British Paints
British Paints has been trusted by Australians for over 80 years. Providing high quality products that make any wall, door, deck, ceiling or trim look its best.
My role
User Research / Wireframing / User flow / User Journey / Prototyping / User Persona / UI Deign
Problem
One of the biggest problems eCommerce businesses have to solve is helping people buy a product online without being able to see, touch, or otherwise experience it in the tangible world. This problem is especially challenging in the Home Improvement space regarding paint, with potentially high stakes for customers afraid to choose wrong.
One of the most complicated customer problems the BP team had to solve was to help customers make this arduous and expensive decision easier for customers.
Solution
After extensive research I came up with Paint Visualizer / calculator - a tool we wanted to provide to help customers be more informed about their end result and make a more confident buying decision.
